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These Pics Are Composed Of As Many Pixels As There Are Animals Still Alive In These Species

A brilliant 2008 campaign by World Wildlife Fund (WWF) has been resurfacing thanks to a recent reddit post going viral. The campaign, called WWF Japan – Population by pixel, was created by the agency Hakuhodo C&D / Tokyo.

[myfrogcroaked]

[mousathe14]

Oh no…

[tenaciousmiscreation]

Y'all this is BAD

[lyinginbedmon]

Wow this is a really elegant way of describing why falling populations result in a narrow and incomplete picture of the actual species